YouTube Marketing for Real Estate Professionals
š Hi, Iām Jarek, founder of Naoco Digital. And I can help you:
- Save up to 70 hours of your time each month
- Reach a larger audience of potential clients
- Generate more high-quality leads
- Build a trustworthy personal brand
Interesting! Tell me more.Letās face it.
In todayās digital landscape, YouTube is too powerful to ignore. š„
- It is the worldās second-largest search engine.
- 2.5 billion monthly users
- Average user spends 49 minutes per day on the platform
- 80% of viewers turn to YouTube for discovering new content
- 27% watch more than 17 hours weekly
- YouTube Shorts generate 70 billion views daily
Still, you may have concerns holding you back from launching or growing your channel. š¬
- I donāt know where to start.
- I donāt have time to create content.
- It requires too much effort.
- I donāt know how to balance content creation with my other responsibilities.
- I donāt have the expertise to build a YouTube strategy.
- I donāt see how YouTube can generate leads.
- Iām afraid Iāll run out of content ideas.
- Iām unsure if now is the right time to start a YouTube channel.
Well, I have two pieces of good news and one piece of bad news for you.
š Bad News:
More real estate agents are using YouTube to build their brands and generate leads, so competition is growing.
š Good News #1:
Many of them lack the knowledge and guidance to do it well.
š Good News #2:
You still have the chance to stand out and leverage YouTubeās full potential.
Picture this.
- You have a dedicated YouTube marketing team handling your video editing, copywriting, ad campaigns, and channel management.
- Youāre left with more time to respond to inquiries, create offers, scout investment opportunities, and nurture client relationships.
- You can hone your communication, negotiation, and sales skillsāmaking you an even stronger real estate agent.
- Behind the scenes, a 24/7 āmarketing machineā continuously contributes to building your personal brand and generating leads.
- Over time, your sales rely less on cold outreach as warm leads naturally come to you.
- People are more inclined to trust and work with you because they feel like they know you.
- And best of all, you can enjoy your free time after work without spending hours editing videos.
I love it! Letās chat.That sounds nice, but do I really need you? š¤
Canāt I just do it on my own?
Of course you can! Hereās what youāll need to take care of :
- Develop a strategy: Decide what content to create, how often to post, and analyze competitors to stand out.
- Learn storytelling: Engage your audience so they keep watching.
- Master video and audio editing: Good editing enriches your story and keeps viewers coming back.
- Choose a video editing program: Popular options include Adobe Premiere Pro, Final Cut Pro, and CapCut. Test different tools to find one thatās intuitive and efficient.
- Invest in the right equipment: Having a camera for shooting is one thingāeven todayās flagship smartphones offer high-quality video capabilities and may work for editing shorter clips, but advanced projects need a capable computer and storage. A used MacBook Pro with an M1 chip is a cost-effective option.
- Master SEO copywriting: Write optimized titles and descriptions to boost visibility on YouTube and Google.
- Learn graphic design basics: This will help you create attention-grabbing thumbnails.
- Learn graphic design software: Canva Pro should cover your needs.
- Invest in analysis tools like TubeBuddy or VidIQ to track keywords and channel performance.
- Stay updated with YouTube changes that could impact your reach.
Good Luck! šŖ
Or, if you'd rather focus on what you do best and leave the rest to us, hereās what youāll get:
Strategy Development
Weāll analyze your brand, audience, and competitors, define your unique selling points, create a content strategy, and set KPIs.
Video Editing
We handle professional editing, including cuts, transitions, color correction, visual effects, and sound. We also add music, transcriptions, and captions, delivering ready-to-publish videos.
Content Repurposing
Weāll pull top moments from each video to create Shorts, which can also be shared as social media reels.
Copywriting
With optimized titles, descriptions, and tags, we help your content reach a broader audience. YouTubeās algorithms reward videos with relevant keywords and user-centric content.
Custom Design
Our skilled designer will create eye-catching thumbnails for your videos, including two variations per video for A/B testing.
Full-Service Management
We'll manage your content calendar, video uploads, A/B testing, and content ideation, taking the stress out of channel management.
Google Ads Setup & Management
Weāll handle keyword selection, ad types, and budgeting for optimal ad campaign results. All you need to do is approve.
Analytics
At monthās end, we analyze channel and content performance. During a strategy call, weāll discuss successes, challenges, and actionable next steps.
Wow! All of that for me? š±
Yes, and there's more.
If you donāt have existing branding, we can recommend color schemes and fonts to ensure consistency in your content. Weāll also design a YouTube channel cover. If desired, we can provide voice-over services in your preferred language or create alternative-language versions of your videos.
Can I see some actual samples of your work?
Of course! I'm glad you asked. š
"Working with Naoco Digital has made my life so much easier. As a real estate agent on the Costa del Sol, I always knew video could be a game-changer, but I struggled with consistency. I tried managing a YouTube channel on my own, outsourcing video editing, or even editing myself. Naoco took over, allowing me to focus on what I love: showing properties, building client relationships, and closing deals. Highly recommend!"
ā
ā Darek, Realtor and Investment Advisor, Costa del Sol